Chip City’s New UES Location Opens with a Cookie Frenzy

Line outside Chip City's new UES location stretches a block long/Upper East Site
Line outside Chip City's new UES location stretches a block long/Upper East Site

MANHATTAN – Chip City’s highly anticipated new cookie shop opened its doors for the very first time and found dozens and dozens of eager Upper East Siders lined up, waiting on the sidewalk along Second Avenue to get a their sugar fix.

The line for the Chip City’s grand opening is so long, it stretches almost a block long from the stores entrance near East 80th street, to around the corner of East 81st Street. 

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Upper East Site spoke to customers whose sweet tooth brought them out to Chip City’s new shop at 10:45 am— fifteen minutes before the store even opened— and they were still waiting an hour later, though at the front of the line by that point. 

Line for Chip City's new UES location Stretches to 81st Street/Upper East Site
Line for Chip City’s new UES location Stretches to 81st Street/Upper East Site

“So glad the UES is excited to have Chip City in the neighborhood,” said Chip City marketing director Mindi Sachs, “we’re so happy to be a part of the community!”

Though not everyone was as excited about today’s grand opening. 

Inside Chip City's new UES cookie shop/Upper East Site
Inside Chip City’s new UES cookie shop/Upper East Site

While chatting with customers this morning, an elderly woman approached us and asked what was causing all the commotion on the block. When we told the woman it was a new cookie shop opening, her reply was “AND???” 

Inside Chip City's new UES cookie shop/Upper East Site
Inside Chip City’s new UES cookie shop/Upper East Site

Unimpressed, the elderly woman spun around and made her way down the block in the opposite direction. 

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Likely driving the frenzy this morning, Chip City promised to give away a free cookie to the first one hundred customers who made a purchase on Friday when doors opened at 11:00am, as a way to introduce themselves to the neighborhood. 

Cookie selection at Chip City’s UES location/Upper East Site

To sweeten the deal, a limited quantity of their special Black & White cookie available only at the Upper East Side location on Friday. 

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