MANHATTAN – Another Upper East Side favorite is shutting its doors for the last time— once again, it’s the Covid-19 pandemic and the difficult economic times that cost the neighborhood another popular watering hole— this time it’s the staff of the Rochard saying goodbye.
“They say life is all about the journey and man, what a journey it has been,” the Rochard’s owners wrote in an Instagram post Thursday, announcing the impending closure.
After four years at the corner of East 97th Street and Lexington Avenue, The Rochard is shutting down for good after the second night of its Halloween bash on Saturday, October 30th.
“Amidst the crushing pressures of the pandemic, we tried to recover and operate business as usual,” the Rochard’s statement reads, “but unfortunately without the assistance we needed from our politicians and landlords, we’ve no choice but to close up shop.”
Though only a part of the Upper East Side’s nightlife scene for a short four years— and technically located in East Harlem— the Rochard was quickly embraced by the neighborhood thanks to a friendly staff, strong drinks and and a kitchen that cranked out some of the tastiest bar fare you can find— including a Taco Tuesday that always delivered.
To its loyal customers and friends, the Rochard says “it is our hope that all of you will come visit us in our final days to celebrate the years passed, and to party with us as we say goodbye.”
The Rochard joins a long list of neighborhood favorites that just could not survive the financial pressure the Covid-19 pandemic has brought on the bars and restaurants, still struggling to to keep the lights on.
Over the past 18 months, we’ve said goodbye to Rathbones Pub, Jack and Fanny’s, Beyoglu, Peri Ela, Candle Cafe, the Writing Room and Dangerfield’s Comedy Club, just to name a few.
The Rochard’s final Halloween bash will be a two-night affair featuring DJ Payoso on the night of Friday, October 29th and DJ Durty Santa on Saturday, October 30th. Costumes are encouraged, so dress spooky as you say goodbye.
“What a great 4 years,” the Rochard wrote, “and we loved having you along for the ride! Here’s to going out with a bang!”