Popular women’s pajamas shop Printfresh brings sassy sleepwear to the Upper East Side | Upper East Site
Popular women’s pajamas shop Printfresh brings sassy sleepwear to the Upper East Side | Upper East Site

Women’s Pajamas Shop Printfresh Brings Sassy Sleepwear to the UES

The whimsical prints and sustainable fabrics that make the sassy sleepwear brand Printfresh so popular with women have arrived on the Upper East Side.

Printfresh, which gained notoriety selling their pajamas and lifestyle collection online, opened its second brick and mortar store in Lenox Hill last Friday, at 1019 Lexington Avenue, at the corner of East 73rd Street.

Printfresh is located at 1019 Lexington Avenue, at the corner of East 73rd Street | Upper East Site
Printfresh is located at 1019 Lexington Avenue, at the corner of East 73rd Street | Upper East Site

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Inside Printfresh's new Upper East Side boutique | Upper East Site
Inside Printfresh’s new Upper East Side boutique | Upper East Site

The brand’s colorful and unique designs — which begin as gouache paintings, which are then translated to a digital illustration — stopped pedestrians in their tracks as they paused to take in the eye-catching sleepwear now on display in the store’s front window. 

Printfresh women's sleepwear is made of 100% cotton | upper East Site
Printfresh women’s sleepwear is made of 100% cotton | upper East Site

Several then made a bee-line for the front door to browse the the small, but spacious boutique. With a convenient location in the heart of the Upper East Side, finding the right size pajamas is now quick and convenient for anyone who has been hesitant to order from their website over concerns about choosing the correct fit.

Printfresh designs begin as gouache paintings which are transformed into digital illustrations | Upper East Site
Printfresh designs begin as gouache paintings which are transformed into digital illustrations | Upper East Site

Inspired by plants, animals and home decor, Printfresh’s final patterns are screen printed by hand or embroidered by artisans in India using 100% organic cotton, according to the company.

Printfresh pajamas are hand screen printed or embroidered by artisans in India | upper East Site
Printfresh pajamas are hand screen printed or embroidered by artisans in India | upper East Site

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Printfresh's unique designs are inspired by plants, animals and home decor | Upper East Site
Printfresh’s unique designs are inspired by plants, animals and home decor | Upper East Site

Founded in 2016, Printfresh only has one other physical retail location, also in New York City, it’s flagship store at 260 Elizabeth Street in SoHo — which isn’t exactly a quick trip for an Upper East Side resident. 

Printfresh gained notoriety selling their pajamas and lifestyle collection online | Upper East Site
Printfresh gained notoriety selling their pajamas and lifestyle collection online | Upper East Site

Thankfully, we can rest easy knowing the new UES store is close to home. Hours are Monday through Saturday from 10:00 am to 6:00 pm. On Sundays, Printfresh opens at noon.

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