We are just one week away from the grand opening of the Upper East Side’s newest organic, plant-based cafe with a menu geared toward healthconscious New Yorkers. Upper East Site has learned goodsugar will begin welcoming customers to its flagship store starting on Monday, April 10th.
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The window coverings have already come down on the popular pop-up’s highly-anticipated first-ever brick-and-mortar restaurant and retail space, located at 1186 Third Avenue, at the corner of East 69th Street, giving passers by a peek at what lies inside.

Not much has changed since Upper East Site shared a first look at goodsugar’s clean, modern design featuring white walls accented with colorful murals, except for the addition of a glowing goodsugar sign and a variety of tote bags hanging from a back wall.

Seating is limited inside the new space, which features benches around the front of the cafe with small tables fixed to the floor. A large wood and metal counter separates the cafe’s kitchen from customers, who will be able to see goodsugar’s plant-based menu being prepared.

Described as affordably priced, goodsugar’s menu features unpasteurized and unpressurized juices, superfood smoothies and bowls, as well as homemade soups, salads and other bites.

Featured menu items include the Egyptian Red Lentil Soup, The Best Burrito — made with wild rice and adzuki beans — as well as goodsugar’s 21 Greens Juice, made with 21 different herbs and vegetables and its Medicina Shot made with ground turmeric — we spotted a giant 44-pound bag of the spice inside the restaurant.


Don’t forget to check out the Mind Blowing Bar, made with crunchy peanut butter, chocolate, cacao, vanilla, pea protein, homemade almond milk, coconut oil, gluten-free flour, dates and maple syrup.
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In fact, all of the ‘clean’ baked goods that will be served at goodsugar’s new Upper East Side cafe, including their chocolate chip cookies, banana and blueberry bread, will be made from recipes without refined sugars, instead substituting natural sweeteners.


Goodsugar is the brain-child of Marcus Antebi, founder of the popular Juice Press chain, who developed the the nutrient dense menu that can accommodate every dietary restriction and sensitivity, while maintaining bold, unique flavors.

The brand even goes beyond being health-conscious to being environmentally-conscious as well, everything at goodsugar comes served in sustainable, plastic-free packaging.