Despite the chilly fall temperatures finally arriving, the popular New York City-based ice cream purveyor Van Leeuwen is set to open its second Upper East Side location this Wednesday, November 16th. To celebrate the grand opening, Van Leeuwen is offering up deeply discounted scoops, as well as free swag for their very first customers.
Stop by Van Leeuwen’s new ice cream shop — located at 1270 Third Avenue, at the corner of East 73rd Street — on Wednesday between noon to 2:00 pm to score a $1 scoop of their ice cream, in best-selling flavors like Honeycomb, Earl Grey Tea or Sicilian Pistachio.
If dairy isn’t a part of your diet, try one of Van Leeuween’s delicious vegan ice cream flavors, including Chocolate Chip Cookie Dough, Strawberry Shortcake, Mint Chip and Churros & Fudge — all made from scratch at Van Leeuwen’s factory in Brooklyn.
The first 100 customers at the Van Leeuwen’s new UES ice cream shop will also receive a free tote bag, a $20 value according to the company.
Van Leeuwen first put down roots on the Upper East Side four years ago, when it opened a scoop shop in Yorkville at 1625 Second Avenue, between East 84th and 85th Streets.
A homegrown brand, Van Leeuwen got their start in NYC more than a decade ago by selling their ice cream from a single truck in Soho, back in 2008.
The company would rapidly grow into a chain of ice cream shops in seven states — as well as Washington, D.C. — and selling their pints in grocery stores nationwide.