Trump Palace
Trump Palace/Upper East Site

Upper East Side Condo Looks to Scrub Itself Clean of Trump Name

MANHATTAN – Taking a page out of the book of other condo owners in Trump-branded buildings, a group of Upper East Siders are banding together to get the Former President and developer’s name off their home.    

Bloomberg reports that residents have met to talk about getting Mr. Trump’s name off high-rise towering over the intersection of East 69th street and Third avenue. One resident tells them the building manager is now investigating the process.  

Trump Palace/Upper East Site

Why get rid of the large, gold sign reading ‘Trump Palace’ now? Well, like all things involving the ex-President, it boils down to money. The Trump name is bad for business–or so residents believe– telling Bloomberg it will hurt their property values.

Other Trump-branded properties in Manhattan have dropped the Trump name in past, including the Trump Soho in 2017 and Trump Place in 2018.

The Trump organization has not commented.

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