MANHATTAN – On a chilly January morning, one year ago today, the thunk from an SUV hood slamming shut cut through the sounds of birds chirping on an otherwise quiet Upper East Side block. The soundtrack as federal agents clad in windbreakers over body armor, joined by state police and NYPD investigators with the Joint Terrorism Task Force rummaged through a green Chevy Suburban belonging to a Yorkville pickup artist and ‘dating coach’ in his 30s named Samuel Fisher.
“This is fucked up… You wouldn’t have done this to Black Lives Matter,” Fisher told FBI agents on the morning of January 20, 2021, according to court documents viewed by Upper East Site, noting the substance of Mr. Fisher’s statements to investigators.
“You are doing this because I was at a protest? Are you going to arrest BLM protesters?”
The feds weren’t scouring his SUV, parked on East 88th Street near York Avenue, because of his misogynistic ‘advice,’ or attending a protest, but rather his actions two weeks earlier— on January 6, 2021— at the US Capitol.
“They cant arrest us all man,” Fisher wrote on Facebook days before the Trump-supporter fueled insurrection at the Capitol building on the day the Presidential election— legitimately won by Joe Biden— was to be certified, according to a federal affidavit.
Better known online under his alias, Brad Holiday, the zealous Trump supporter-turned-bodybuilder-turned-pick-up artist ranted about women and dating, QAnon and of course, Joe Biden.
Some articles written by Holiday on his now deleted website, an archive of which was reviewed by Upper East Site, include ‘How to Finish Every Day with a Sense of Pride,’ ‘How to Keep Your Bed Dry with a Squirter” and “the World is Run by a Satanic Pedophile Network.”
Providing dating consultations for men looking to “Gain Confidence” or “Become a Man with Options,” Fisher aka Brad Holiday coached clients through fashion, mixed martial arts and social dynamics— telling men to say whatever they want to a girl as it reminds them “you are not flirting.”
Holiday’s ‘Attraction Accelerator,’ described on the no-longer-active blog gave advice on facial serums, pickup lines and ‘how to look like a chad’ for just $150.
An Upper East Side misogynist with growing online rage, Fisher pivoted from boasting of pick-up prowess through the objectification of women to calls for action on January 6th, the website archive revealed.
“At [1:00 pm] when congress certifies the election, Trump just needs to fire the bat signal [and] deputize patriots,” investigators say Fisher wrote on January 5th.
“Then the pain comes. [One] Million Pissed off men with guns, bad idea.”
The next day, Fisher would be in Washington, DC for the January 6th ‘Stop the Steal’ rally, court documents say.
The pickup artist, alongside thousands of others, would be seen on the steps of the Capitol in a photo published within the federal criminal affidavit on charges of Unlawful Entry and Disorderly Conduct on Restricted Grounds stemming from Fisher’s actions that day.
“I’m Going to the parking garage super early,” federal agents say Fisher wrote— sending a photo of an assault rifle and a handgun.
“Leaving shit in there maybe except pistol,” Fisher said, according to court records, “and if it kicks off I got a vest and my rifle.”
According to the criminal complaint, the day after the Capitol riot Fisher wrote on Facebook, “It was awesome. It was dangerous and violent.”
“Seeing cops literally run … was the coolest thing I’ve ever seen in my life,” he added, according to court documents.
Taken into federal custody on January 20th, court documents reveal Fisher would plead not guilty to federal charges and eventually released on bond.
Fisher aka Holiday was arrested again on a long list of state weapons charges based on evidence uncovered during the search of his SUV near the corner of East 88th Street and York Avenue in Yorkville and a nearby apartment– including multiple loaded firearms and high capacity magazines.
Court documents viewed by Upper East Site reveal an astonishing four thousand rounds of ammunition, two machetes, two tactical black vests— one with a patch reading “Trump 2020 Keep America Great,” the other with ballistic plates— and a shotgun was found inside the green Chevy Suburban.
That same day, one year ago, federal investigators found a loaded assault rifle and a loaded 9mm caliber pistol inside the East 90th Street apartment where Fisher was staying, according to court documents.
“After seeing the riots in New York this summer, I need the guns for protection,” Fisher told FBI agents, court records seen by Upper East Site reveal.
“You need a gun to protect against anyone that wants to hurt you or your family. I am not a bad guy,” he added, according to investigators.
Fisher’s federal court case has repeatedly been delayed— the latest hearing moved from January 6, 2022, anniversary of the insurrection, to sometime in April— court documents say that’s to allow Fisher’s state weapons case play out, which could carry an even tougher penalty than the federal charges, if convicted.
Fisher is due in New York Supreme Court later this month on January 25, 2022.
When reached by Upper East Site, the attorney representing Fisher in his state case said they had no comment— his federal counsel did not respond to our inquiries.
In addition to Samuel Fisher— who remains free on bond— hundreds more Americans still face charges related to the Capitol insurrection.