MANHATTAN – The Upper East Side just got a little bit sweeter. Popular Lower East Side pastry purveyor Michaeli Bakery is bringing their Israeli-style babkas and rugelach uptown in a new Yorkville location that opened to a small crowd of excited neighbors Thursday morning.
The walls of the shop, located on East 90th Street just east of First Avenue, are covered in bright white subway tile, with light marble-style display counters encased in glass to showcase all of Michaeli Bakery’s tasty treats, similarly to the shop downtown.
One noticeable difference is the floor of the Upper East Side shop, which feature an ornate design on the tiles that adds an upscale flair to the bakery without costing customers a penny, plus there’s a small seating area with stools in the front of the store for those wishing to dine in.
On Michaeli’s menu, you’ll find all staples of a standard Jewish bakery, including challah, babkas, kugelhupf and rugelach— with several vegan options for those looking for plant-based confections.
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These aren’t your standard recipes though.
The man behind Michaeli’s, veteran pastry chef Adir Michaeli, who developed the famous babka at Breads Bakery before leaving the chain and launching his own shop— so fans of Breads’ babka will know what to expect.
Michaeli Bakery also offers several types of croissants, danishes, cinnamon rolls and a variety of cookies. They’re also brewing up Irving Farm coffee, so be sure to get a cup.
If you’re looking for something savory, there are six different types of borekas available— cheese, feta, potato, spinach, mushroom and even pizza, which is quite tasty.
The best part? A doorway behind the cashier reveals a large industrial oven with glass doors— so you can see the machine spinning the hand-made pastries baking until they’re ready to be served.
It doesn’t get fresher than that.