MANHATTAN – Upper East Siders seeking their daily (or hourly) caffeine fix now have a new place to grab a cup of coffee and some neighborhood flavor— along with tasty fresh-baked pastries— as Marathon Coffee’s new location opened Monday morning on Third Avenue near East 89th Street in Yorkville.
“Opening up here is really hitting home,” Marathon Coffee owner Jon Hadad told Upper East Site last week.
With doors opening at 7:00 am sharp, the new shop is a homecoming of sorts for the family-owned business.
Born and raised on the Upper East Side, Hadad and his family still call this neighborhood home, and even hopes incorporate some local flair into the decor.
“Maybe a little league uniform, class picture from elementary school,” Jon mused.
“Something that ties back to the community, as I’m sure many kids and parents can relate to how I grew up in the neighborhood.”
Photos posted to Instagram, provided updates on the new shop’s progress, showing that Marathon was bringing it’s impressive blue-and-white pattern tile countertop design from Chelsea to the inviting space.
There is one big difference between the two locations— here on the Upper East Side, we’ll be treated to fresh pastries baked in-house on Third Avenue— something you aren’t able to get downtown, yet.
That’s not to say you won’t be able to get your favorites at the new shop, Marathon Coffee will still be serving up treats delivered daily from Pabade Bakery in East Harlem.
As for the java, it’s single-origin beans by PROOF Coffee Roasters— organically grown, sustainably sourced and roasted in Brooklyn by fellow New Yorkers. You’ll also find twelve tea blends on the menu and a variety of plant-based milks to mix in.
Marathon Coffee’s original location in Chelsea opened its doors on Sixth Avenue last year during the Covid-19 pandemic— not an easy feat for any business, as many shut for good during that time— but Marathon has quickly become a neighborhood fixture.
Owner Jon Hadad says the shop’s local feel is something that makes the team proud.
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“Our baristas know many of our customers on a personal level, and our customers have taken the time to get to know us and check up on our lives outside the shop,” Hadad told Upper East Site.
“We definitely want to replicate that uptown.”
Be sure to stop by the coffee shop on Third Avenue between East 89th and 90th Streets to welcome our new neighbors.