Butterfield Market Brings New Take-Out Sushi Shop to Lenox Hill

Butterfield Market opens the 77th Street Sushi Shop on the Upper East Side
Butterfield Market opens the 77th Street Sushi Shop/Joelle Obsatz, Upper East Site

MANHATTAN – For the second time during the Covid-19 pandemic, Upper East Side fixture Butterfield Market is expanding. First in the fall of 2020, the popular specialty foods purveyor opened a second market on Madison Avenue— now, the team behind the more than a century old family business are turning their attention to sushi— bringing the 77th Street Sushi Shop to Lenox Hill.

Sushi rolls available the 77th Street Sushi Shop by Butterfield Market/Upper East Site
Sushi rolls available the 77th Street Sushi Shop by Butterfield Market/Upper East Site

Just steps from the original market, the new to-go sushi restaurant quietly opened last Thursday at the corner of— you guessed it— East 77th Street and Lexington Avenue, formerly the location of a Butterfield Market Express store, which closed early in the Covid-19 pandemic.

The 77th Street Sushi Shop by Butterfield Market/Upper East Site
The 77th Street Sushi Shop by Butterfield Market/Upper East Site

Sushi may not be what you would expect from the Butterfield Market team, but co-owner Joelle Obsatz says she and her brother came up with the idea for the new to-go sushi shop after seeing how quickly rolls, wraps, sashimi and poke bowls were selling at the Butterfield Market Madison Avenue location at East 85th Street— and recognizing something was lacking from the Upper East Side’s dining landscape.

Inside the 77th Street Sushi Shop by Butterfield Market/Upper East Site
Inside the 77th Street Sushi Shop by Butterfield Market/Upper East Site

“Business has been very well, people seem very excited. We’re getting a very good response,” Joelle told Upper East Site in an interview Tuesday.

ALSO READ | FIRST LOOK: Popular Caterer Portable Provisions Set to Open New UES Restaurant

Obsatz says the secret is chef Tsering Dawa’s creative menu featuring daily sushi specials. Step inside the newly renovated store and you’ll find a display case packed with tasty options. 

“We have delicious sushi and I’m picky about sushi,” she noted.

Dumplings and tempura available at the 77th Street Sushi Shop/Upper East Site
Dumplings and tempura available at the 77th Street Sushi Shop/Upper East Site

From standard rolls to tempura to dumplings and fresh miso soup, there’s something for everyone— all made on site— even fishless rolls featuring rice and cucumber or avocado for the vegetarians and vegans seeking their sushi fix. 

ALSO READ | Here’s Why Upper East Siders are Being Hit with Sky High Con Ed Bills This Month

“I happened to try a tofu poke salad, which was delicious!” Joelle told Upper East Site.

Just don’t forget to grab a cup of the 77th Street Sushi Shop’s tasty spicy sauce. 

Vegetarian sushi rolls available at the 77th Street Sushi Shop/Upper East Site
Vegetarian sushi rolls available at the 77th Street Sushi Shop/Upper East Site

Sweetening the deal for hungry Upper East Siders,  purchases at the new sushi shop will earn them points though the Butterfield Market’s Rewards program.

The 77th Street Sushi Shop’s hours are 10:00 am to 7:00 pm, Monday through Friday, and 11:00 am to 6:00 pm on Saturday and Sunday. 

For updates around the clock, follow us on InstagramTwitter and Facebook

Council Member Julie Menin Hosts Antisemitism Town Hall on Wednesday

Council Member Julie Menin Hosts Antisemitism Town Hall Tonight

NYPD tickets and tows Uncle Budd's weed truck on East 86th Street on the UES/NYPD 19th Precinct

NYPD Shuts Down Weed Truck on East 86th Street… Sort of